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Free Keyword Tool for SEO

Search Engine Optimization (SEO) can be a challenge if you don’t have the right tools. If you’ve owned a website for any length of time and have been tracking your site’s analytics you know how hard it can be to drive traffic to your website. The reason most people don’t succeed in their SEO efforts is because they focus on the wrong keywords. In this tutorial I’ll cover a free keyword tool for SEO that can get your site’s keywords on track.

At the heart of what search engines do is matching keywords typed into the search field with websites that best match those keywords. If you focus on the wrong keywords, search engines will simply not send you the correct traffic. In this article we’ll look at a free keyword tool for SEO that I’ve been using and that is UberSuggest.

UberSuggest is a free SEO tool that was purchased by Neil Patel. He now runs it for free through his website If you don’t know who Neil is, he is a top digital marketer who has worked with many large companies such as TechCrunch and Nike.

UberSuggest was created to provide users with an easy to use keyword tool. The keyword data provided is for both your own keywords and keywords of your competitors.

Imagine being able to see what keywords your competitors are using. Could you take advantage of this information to get you better search ranking? Or could you figure out which keywords you should target? Once you find the keywords you need, you’ll then go to your website and use these keywords so you can get better search rankings. If you need help with targeting specific keywords on your site check out our how to use Yoast SEO post.

How To Use UberSuggest

UberSuggest comes with 3 primary ways of doing keyword analysis. Keyword research on its own is somewhat limited. You should not only look at keywords themselves, but also factor in competition analysis and keyword variations. By doing this you will achieve far better results overall. I’ll cover all three ways you can use UberSuggest below.

UberSuggest Overview

When you enter a search term in the keyword field on UberSuggest, you’ll be directed to the overview section. You can enter a keyword or a domain. After you do a search you’ll be presented with keyword overview. This gives you some quick information on the keyword that you just searched. Here’s a short explanation to key information presented to you:

  • Search volume is the number of searches done on search engines about your keyword in the last 12 months in the country you chose.
  • SEO difficulty is a score between  1 – 100 and it tells you how hard it’ll be to rank for the keyword you’re just searched.
  • Paid difficulty is the same as SEO difficulty only for paid search.
  • Cost per click (CPC) is the average cost of a click based on this keyword.

The graph shows you the popularity of this keyword over time and if you it’s gaining or declining

Free SEO Tool: Keyword Overview Graph

Keyword Ideas

This section will give you keyword ideas based on the keyword you entered. You’ll see a list of related keywords here. For each keyword there’s information about search volume, cost-per-click, search and paid difficulty. On the right side of this list of suggested keywords you’re presented with the top 100 websites that rank for that keyword. This is helpful to get an idea of what you’re up against.

As you may know, there are 3 types of keywords based on length: short-tail, mid-tail and long-tail. On one end, the short-tail keywords are short and have a high search volume. This might sound great, but they may not be very profitable because of their broad interpretation on search engines. An example of a short-tail keyword is “Car Rental”.

Conversely, long-tail keywords are longer in length. Generally, they have lower search volume, but may be more profitable because they are specific. For example, “Car Rental New York City” is more specific and although it has less traffic, it’ll be more useful for a car rental in New York City. Take your time when choosing your keywords so you get the most return.

UberSuggest: Keyword Overview With Ideas

Before moving on it’s also worth pointing out the “PD” and “SD” sections. PD simply stands for paid difficulty. This is related to advertising, and could probably be covered in an entirely different post. SD on the other hand, stands for SEO difficulty. This is something we should be concerned about. The lower the number the easier it is to rank for. Hover over the question marks if a further explanation is needed.

Content Ideas

Lastly, UberSuggest gives you content ideas based on the keyword you searched about. Many people don’t research content ideas when they create new content. This is why many blogs perform poorly.

The Content Ideas section shows you the most popular published articles based on your keyword. Additionally, it shows how these articles performed on social media. You can get a lot of great ideas for your next blog article by browsing through this list.

Free Keyword Tool For SEO: Conclusion

UberSuggest is a free keyword tool for SEO that will add a lot of value to your SEO efforts. As we’ve seen, finding the right keyword is the first step to better optimizing your website for search traffic. There are paid tools out there, but I realize most people don’t want to pay for high priced subscriptions. At the least UberSuggest will get you heading in the right direction. For a smaller niche or local business it will usually get the job done due to less competition.

Now that you’ve seen how easy it is to do keyword research, it’s time to implement it on your website. I’d love to hear how it all turned out after you implemented the steps in this article. Feel free to let me know in the comments below! Do you want more how to WordPress related posts? Check out our how to page for more!


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