{"id":224967,"date":"2020-09-23T18:08:12","date_gmt":"2020-09-23T22:08:12","guid":{"rendered":"https:\/\/www.addwp.com\/?p=224967"},"modified":"2020-09-23T18:08:12","modified_gmt":"2020-09-23T22:08:12","slug":"wordpress-content-locking","status":"publish","type":"post","link":"https:\/\/www.addwp.com\/wordpress-content-locking\/","title":{"rendered":"How to Increase your Email List with WordPress Content Locking"},"content":{"rendered":"
Your WordPress site is equipped with the necessary tools to create an email list from new subscribers. You thought an email list would boost your marketing efforts and help turn casual visitors into paying customers. Yet it hasn’t produced the results you were expecting. Why is that?<\/p>\n
Perhaps you are giving away the store. Maybe you are not providing enough of an incentive to get people to sign up. One way to fix the problem and simultaneously boost your email list is to engage in content locking<\/strong>. A well-developed content locking strategy can do wonders.<\/p>\n The simplest way to explain content locking is to say that it is a way of preventing people from gaining access to content without doing something first. That something might be paying for a subscription, buying a product, or even signing up for an email list.<\/p>\n Content can be locked in one of two ways:<\/p>\n The easiest way to lock content in WordPress is to use a highly configurable plugin that lets you pick and choose. We suggest OptinMonster<\/strong><\/a>. It is one of the most utilized marketing plugins in the WordPress universe.<\/p>\n <\/a> OptinMonster<\/strong><\/a> offers quite a few tools we will not discuss here. In terms of content locking, it makes controlling access to your content as simple as can be. Once you download and install the plugin<\/strong><\/a>, you will need to sign up for an account. Then you can start applying certain conditions to each piece of existing content.<\/p>\n You can lock just one or two portions of a piece of content. Alternatively, you can lock entire sections after a given point. You can even lock whole pages and posts. You can configure OptinMonster<\/strong><\/a> so that gaining access to locked content requires visitors to sign up for your email list.<\/p>\nTwo Ways to Lock Content<\/h2>\n
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What OptinMonster Can Do<\/h2>\n