<\/span><\/h2>\nUberSuggest comes with 3 primary ways of doing keyword analysis. Keyword research on its own is somewhat limited. You should not only look at keywords themselves, but also factor in competition analysis and keyword variations. By doing this you will achieve far better results overall. I’ll cover all three ways you can use UberSuggest below.<\/span><\/p>\n<\/span>UberSuggest Overview<\/span><\/h2>\nWhen you enter a search term in the keyword field on UberSuggest, you’ll be directed to the overview section. You can enter a keyword or a domain. After you do a search you’ll be presented with keyword overview. This gives you some quick information on the keyword that you just searched. Here’s a short explanation to key information presented to you:<\/span><\/p>\n\n- Search volume is the number of searches done on search engines about your keyword in the last 12 months in the country you chose.<\/span><\/li>\n
- SEO difficulty is a score between \u00a01 – 100 and it tells you how hard it’ll be to rank for the keyword you’re just searched.<\/span><\/li>\n
- Paid difficulty is the same as SEO difficulty only for paid search.<\/span><\/li>\n
- Cost per click (CPC) is the average cost of a click based on this keyword.<\/span><\/li>\n<\/ul>\n
The graph shows you the popularity of this keyword over time and if you it’s gaining or declining<\/span><\/p>\n<\/p>\n
<\/span>Keyword Ideas<\/span><\/h2>\nThis section will give you keyword ideas based on the keyword you entered. You’ll see a list of related keywords here. For each keyword there’s information about search volume, cost-per-click, search and paid difficulty. On the right side of this list of suggested keywords you’re presented with the top 100 websites that rank for that keyword. This is helpful to get an idea of what you’re up against.<\/span><\/p>\nAs you may know, there are 3 types of keywords based on length: short-tail, mid-tail and long-tail. On one end, the short-tail keywords are short and have a high search volume. This might sound great, but they may not be very profitable because of their broad interpretation on search engines. An example of a short-tail keyword is “Car Rental”.<\/span><\/p>\nConversely, long-tail keywords are longer in length. Generally, they have lower search volume, but may be more profitable because they are specific. For example, “Car Rental New York City” is more specific and although it has less traffic, it’ll be more useful for a car rental in New York City. Take your time when choosing your keywords so you get the most return.<\/span><\/p>\n<\/p>\n
Before moving on it’s also worth pointing out the “PD” and “SD” sections. PD simply stands for paid difficulty. This is related to advertising, and could probably be covered in an entirely different post. SD on the other hand, stands for SEO difficulty. This is something we should be concerned about. The lower the number the easier it is to rank for. Hover over the question marks if a further explanation is needed.<\/p>\n