{"id":224356,"date":"2019-06-20T07:46:29","date_gmt":"2019-06-20T11:46:29","guid":{"rendered":"https:\/\/www.addwp.com\/?p=224356"},"modified":"2019-10-07T11:48:55","modified_gmt":"2019-10-07T15:48:55","slug":"how-to-setup-yoast-seo","status":"publish","type":"post","link":"https:\/\/www.addwp.com\/how-to-setup-yoast-seo\/","title":{"rendered":"How to Setup Yoast SEO"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6633696fb6bb2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6633696fb6bb2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.addwp.com\/how-to-setup-yoast-seo\/#How_to_Setup_Yoast_SEO\" title=\"How to Setup Yoast SEO\">How to Setup Yoast SEO<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.addwp.com\/how-to-setup-yoast-seo\/#Installation\" title=\"Installation\">Installation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.addwp.com\/how-to-setup-yoast-seo\/#General_Settings\" title=\"General Settings\">General Settings<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.addwp.com\/how-to-setup-yoast-seo\/#Environment\" title=\"Environment\">Environment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.addwp.com\/how-to-setup-yoast-seo\/#Site_Type\" title=\"Site Type\">Site Type<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.addwp.com\/how-to-setup-yoast-seo\/#OrganizationPerson_Options\" title=\"Organization\/Person Options\">Organization\/Person Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.addwp.com\/how-to-setup-yoast-seo\/#Search_Engine_Visibility\" title=\"Search Engine Visibility\">Search Engine Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.addwp.com\/how-to-setup-yoast-seo\/#Multiple_Authors\" title=\"Multiple Authors\">Multiple Authors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.addwp.com\/how-to-setup-yoast-seo\/#Title_Settings\" title=\"Title Settings\">Title Settings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.addwp.com\/how-to-setup-yoast-seo\/#Yoast_Newsletter\" title=\"Yoast Newsletter\">Yoast Newsletter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.addwp.com\/how-to-setup-yoast-seo\/#Complete_The_Wizard\" title=\"Complete The Wizard\">Complete The Wizard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.addwp.com\/how-to-setup-yoast-seo\/#Bonus_Tip\" title=\"Bonus Tip\">Bonus Tip<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.addwp.com\/how-to-setup-yoast-seo\/#How_to_Setup_Yoast_SEO_Conclusion\" title=\"How to Setup Yoast SEO: Conclusion\">How to Setup Yoast SEO: Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Setup_Yoast_SEO\"><\/span><b>How to Setup Yoast SEO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yoast SEO<\/a> is the leading SEO plugin for WordPress. It allows you to optimize your website for better search rankings and more traffic from search engines. The main reason many websites exist is to bring in as much traffic, and in turn, do more business. At the least websites are a way to spread our message to the world. Everyone should want to optimize their website so that you can not only show up on search engines but also be in a great position to enjoy lots of traffic coming to your website. In this short tutorial we&#8217;ll show you how to setup Yoast SEO in a step by step process.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-224359 aligncenter\" src=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-SEO-Review.png\" alt=\"Yoast SEO Review\" width=\"588\" height=\"130\" srcset=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-SEO-Review.png 588w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-SEO-Review-300x66.png 300w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Installation\"><\/span><b>Installation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Setting up Yoast SEO is easy. In this article I&#8217;ll walk you through setting up Yoast SEO on your WordPress website. First, go to Plugins page on your WordPress admin and use the search box to find Yoast SEO. Just type Yoast SEO in the search box and hit enter. You&#8217;ll see a list of plugins, the first being Yoast SEO. Click to install then activate it. Now you&#8217;re ready to customize it.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-224360 aligncenter\" src=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Installing-Yoast-SEO.png\" alt=\"Installing Yoast SEO\" width=\"634\" height=\"272\" srcset=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Installing-Yoast-SEO.png 634w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Installing-Yoast-SEO-300x129.png 300w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"General_Settings\"><\/span><b>General Settings<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Find the Yoast plugin settings tab in the lower left area of the WordPress admin and click on it to open the page. You&#8217;ll be presented with a first time SEO configuration wizard. We&#8217;ll use it to set up all the important parts of the Yoast plugin.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-224361 aligncenter\" src=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-General-Settings.png\" alt=\"Yoast General Settings\" width=\"976\" height=\"262\" srcset=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-General-Settings.png 976w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-General-Settings-300x81.png 300w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-General-Settings-768x206.png 768w\" sizes=\"(max-width: 976px) 100vw, 976px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Environment\"><\/span><b>Environment<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first option to choose is if your website is live or not. This is important because if your site is not live yet you may want to keep search engines from indexing your site pages.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-224362 aligncenter\" src=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Environment.png\" alt=\"Yoast Environment\" width=\"877\" height=\"540\" srcset=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Environment.png 877w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Environment-300x185.png 300w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Environment-768x473.png 768w\" sizes=\"(max-width: 877px) 100vw, 877px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Site_Type\"><\/span><b>Site Type<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Next, you&#8217;ll set up your site type. This basically means the type your website represents. Yoast SEO uses this information to further customize your SEO settings. The SEO needs for a blog are different from that of an online shop or a small business.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-224363 aligncenter\" src=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Site-Type.png\" alt=\"Yoast Site Type\" width=\"856\" height=\"583\" srcset=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Site-Type.png 856w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Site-Type-300x204.png 300w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Site-Type-768x523.png 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"OrganizationPerson_Options\"><\/span><b>Organization\/Person Options<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Next, we&#8217;ll tell Yoast SEO if we&#8217;re an organization or just a person. This option has to do with site identity and branding as you&#8217;d like it to appear on search engines. This is extra information that Google uses to make sense of who&#8217;s behind the information in a website.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-224364 aligncenter\" src=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Organization-or-Person.png\" alt=\"Yoast Organization or Person\" width=\"884\" height=\"550\" srcset=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Organization-or-Person.png 884w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Organization-or-Person-300x187.png 300w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Organization-or-Person-768x478.png 768w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Organization-or-Person-400x250.png 400w\" sizes=\"(max-width: 884px) 100vw, 884px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_Engine_Visibility\"><\/span><b>Search Engine Visibility<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Next, you&#8217;ll customize search visibility for the different types of content. As you know, WordPress websites can have a number of different content types such as posts and pages, and other custom content types (better known as post types). You may not necessarily want all these content types showing up on search engines. For example, you can have an invoice content type which you send to clients. In this case you want to hide these from search engines because the invoices are an internal matter and have no benefit in the search engine.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-224365 aligncenter\" src=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Search-Engine-Visibility.png\" alt=\"Yoast Search Engine Visibility\" width=\"863\" height=\"538\" srcset=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Search-Engine-Visibility.png 863w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Search-Engine-Visibility-300x187.png 300w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Search-Engine-Visibility-768x479.png 768w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Search-Engine-Visibility-400x250.png 400w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Multiple_Authors\"><\/span><b>Multiple Authors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Next you&#8217;ll choose to enable multiple authors or not. Just like the content types we looked at in the previous step, WordPress creates author pages. These pages could lead to multiple duplicates of your blog content. Duplicate content is not a good thing and you can be penalized by search engines.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-224366 aligncenter\" src=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Multiple-Authors.png\" alt=\"Yoast Multiple Authors\" width=\"852\" height=\"541\" srcset=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Multiple-Authors.png 852w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Multiple-Authors-300x190.png 300w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Multiple-Authors-768x488.png 768w\" sizes=\"(max-width: 852px) 100vw, 852px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Title_Settings\"><\/span><b>Title Settings<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Next, we&#8217;ll customize the title settings. Your website title is a very important piece of information. Setting it up correctly could mean the difference between a great ranking and an okay one. The title separator is another piece of information that you need to give some thought. The rule of thumb is to select the separator that takes up the least amount of space.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-224367 aligncenter\" src=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Title-Settings.png\" alt=\"Yoast Title Settings\" width=\"844\" height=\"492\" srcset=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Title-Settings.png 844w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Title-Settings-300x175.png 300w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Title-Settings-768x448.png 768w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yoast_Newsletter\"><\/span><b>Yoast Newsletter<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Next, you can opt in to Yoast&#8217;s newsletter. This is optional, but it&#8217;s good to consider joining Yoast newsletter. They publish a lot of great content on the topic of SEO and digital marketing and that may be helpful to you.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-224368 aligncenter\" src=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Newsletter.png\" alt=\"Yoast Newsletter\" width=\"960\" height=\"578\" srcset=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Newsletter.png 960w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Newsletter-300x181.png 300w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Newsletter-768x462.png 768w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-Newsletter-440x264.png 440w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Complete_The_Wizard\"><\/span><b>Complete The Wizard<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The next 2 screens in this guide are promotional information for the Yoast SEO plugin. I won&#8217;t go into that for now but just know that there is a premium version of this plugin with even more features. However, I&#8217;d suggest getting familiar with this basic version so you can determine if this plugin is for you.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bonus_Tip\"><\/span><b>Bonus Tip<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Up to this point we&#8217;ve covered general customization of the Yoast SEO plugin. The next level of customization is at the content level (page, post, etc). Yoast plugin allows you to further optimize your pages by adding SEO title, description and focus keywords to each piece of content. When you go to the page edit section, below the text editor, you&#8217;ll see a meta box like one below. Here&#8217;s what to do (see attached screenshot):<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enter an SEO title. This is a title that has your main keyword for this page or post.<\/span><\/span><\/li>\n<li>For Slug, I&#8217;d recommend to leave this unchanged for existing page or post because if you change it it&#8217;ll break the link to that page. If the page or post is new you can change it.<\/li>\n<li>Enter a good description for your page. This description is what appears in search pages and it&#8217;s what people will read before they visit your website.<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-224369\" src=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-SEO-Bonus-Tip.png\" alt=\"Yoast SEO Bonus Tip\" width=\"797\" height=\"618\" srcset=\"https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-SEO-Bonus-Tip.png 797w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-SEO-Bonus-Tip-300x233.png 300w, https:\/\/www.addwp.com\/wp-content\/uploads\/2019\/06\/Yoast-SEO-Bonus-Tip-768x596.png 768w\" sizes=\"(max-width: 797px) 100vw, 797px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Setup_Yoast_SEO_Conclusion\"><\/span><b>How to Setup Yoast SEO: Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I do want to say that although I use Yoast, there are other good SEO plugins out there as well. I also would not go overboard on making sure everything on your Yoast traffic light icon is green. From my experience sometimes Yoast can be a little buggy with this traffic light, and obsessing over it isn&#8217;t good. I&#8217;d focus on making sure most of the items that really make sense are turned green.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s all there is to setting up Yoast SEO on your WordPress website. I hope you had no trouble following along and that you have successfully implemented these instructions. If you have questions or suggestions please share them in the comments section below. Lastly, feel free to check out other <a href=\"https:\/\/www.addwp.com\/how-to\/\" target=\"_blank\" rel=\"noopener noreferrer\">how to WordPress articles<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Setup Yoast SEO Yoast SEO is the leading SEO plugin for WordPress. It allows you to optimize your &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"How to Setup Yoast SEO\" class=\"read-more button\" href=\"https:\/\/www.addwp.com\/how-to-setup-yoast-seo\/#more-224356\" aria-label=\"More on How to Setup Yoast SEO\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":224357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[127],"tags":[136,137,135],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Setup Yoast SEO - Add WP<\/title>\n<meta name=\"description\" content=\"In this post I cover how to setup Yoast SEO in a step by step process covering the basics. 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